When a McCain aide leaked that Sarah Palin didn't know that Africa was a continent, the media went on a manhunt to figure out the source of the leak.
And the answer finally came back that it was Martin Eisenstadt, a McCain policy adviser. MSNBC, Fox, the Los Angeles Times and blogs and media outlets aplenty covered the news.
One problem. Martin Eisenstadt doesn't exist, as The New York Times noted today HERE. He is a complete hoax.
Score one for the NY Times and traditional trust-tactics of verifying sources and the facts. In this case dozens of publications and thousands of blogs were perfectly happy to pass along an entirely faked source to their readers.
Food for thought in the changing "media trustscape".
Copyright 2008 by the Reputation Garage
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