We've said before that "spin" is now part of the lexicon - and that changes how you communicate. In what is the lowest trust environment in a century, words are increasingly disbelieved. Motivating workforces is not the sole job of an HR or PR department, but an exercise of transparency and engagement across the company. And for a company with, say, 10,000 employees, there is no better (or worse) buzz than what gets served up by this crowd. The video tips from Vince Thompson below outline the idea pretty well.
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Bingo. In an era where people's initial reaction to everything seems to be distrust, it takes more than a memo and some plaques to facilitate great engagement.
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